Behavioral Economics by Edward Cartwright is an English-language textbook on behavioral insights within economics. The book is intended for students in higher education and covers fundamental concepts and theories in behavioral economics.
The text clearly explains core ideas such as mental accounting, prospect theory, present bias, and inequality aversion. Applications in diverse contexts, such as auctions, stock market crashes, fundraising, and healthcare, illustrate the importance of behavioral insights for understanding economic behavior. In addition, the book focuses on happiness and behavioral influence through nudging.
This edition offers extensive and up-to-date topics such as fraud, cybercrime, cryptocurrency, public health communication, and the impact of the COVID-19 pandemic. The accompanying website includes new questions and worked examples, making the book a thorough introduction to behavioral economics for advanced undergraduate and master’s students.
The title aligns thematically with topics such as Behavioural economics, BUSINESS & ECONOMICS / Economics / Social & Behavioral and is part of the series Routledge Advanced Texts in Economics and Finance.