Foundation book on data-driven marketing – Danny Oosterveer
This study book by Danny Oosterveer covers data-driven marketing and offers practical insights into marketing and sales. The Dutch-language paperback from 2023 is published by Noordhoff and is aimed at organizations that use data for better decision-making.
The title is suitable for use in programs in business studies, management, and organizational development. The book supports students and professionals with study, self-study, and subject-matter deepening, with clear focus on marketing strategies and data-driven applications.
Product information
- Author: Danny Oosterveer
- Publisher: Noordhoff
- Language: Dutch
- Publication year: 2023
- Binding: Paperback
- Education level: Study book / Study
- Category: Marketing
- Topic: Sales and marketing
- ISBN: 9789001078485