Core book customer journey – Bart van Ratingen | Berry Veldhoen | Joep van Rensch | Stephan van Slooten | Wilfred Achthoven
It core book customer journey by Bart van Ratingen, Berry Veldhoen, Joep van Rensch, Stephan van Slooten and Wilfred Achthoven provides a clear introduction to the customer journey. This Dutch-language study book from 2022 is published by Noordhoff and focuses on marketing and sales.
This edition is compiled for students and professionals in business administration, management, and organizational development who want to deepen their understanding of customer focus and marketing processes. The book supports both study and self-study with practical insights and is suitable for use within educational programs and reading lists.
Product information
- Author: Bart van Ratingen | Berry Veldhoen | Joep van Rensch | Stephan van Slooten | Wilfred Achthoven
- Publisher: Noordhoff
- Language: Dutch
- Publication year: 2022
- Binding: Paperback
- Education level: Study book / Study
- Category: Marketing
- Topic: Sales and marketing
- ISBN: 9789001078409