Analyzing Media Messages - Using Quantitative Content Analysis in Research is a textbook focused on quantitative content analysis in social science research. It covers methods for systematically studying media content and applying statistical techniques.
This textbook aligns with the field of social research and statistics and is suitable for use in WO degree programs. With a clear focus on quantitative content analysis, it supports both study and professional development in research contexts.
- Subtitle: Using Quantitative Content Analysis in Research
- Print run: 5
- Format: paperback