An Introduction to Service Design: Designing the Invisible Van Lara Penin is an English-language textbook about service design, suitable for students in higher education. This reference work covers the fundamental principles and methodologies behind designing services tailored to the needs of the user.
The book provides an extensive introduction to service design, covering both theoretical frameworks and practical applications. It is divided into two parts: the first part focuses on core concepts and critical aspects of service design; the second part discusses methodological overviews and concrete tools for the student. In addition, it includes interviews and case studies by leading service designers, offering insight into current real-world examples.
This title connects to fields such as design, industrial and commercial arts, and graphic design. It is a valuable source for anyone who wants to delve into service design as a specialization and for anyone looking for a clear introduction to service design.