Advertising Media Planning - A Brand Management Approach is a textbook that focuses on the application of a management approach in advertising media. This reference work fits well with the field of brand management and is intended for use within WO (university) degree programs.
The book offers a clear and practical approach to media planning from a brand management perspective. As a result, it is suitable as a study source, reference work, and support in professional practice.
- Subtitle: A Brand Management Approach
- Print run: 5
- Format: paperback