ABM: The Definitive Guide to B2B Marketing - How to attract, win, and expand the most valuable accounts for your business. is an accessible guide to B2B marketing, aimed at successfully attracting and retaining important business relationships. This study book offers relevant insights for professionals who want to delve into account-based marketing.
The book is clearly written and suitable as a reference work or as a practical manual for strategic marketing activities. It includes concrete tools to focus marketing efforts on the most valuable business accounts.
- Subtitle: Como atrair, conquistar e expandir as contas mais valiosas para o seu negócio.
- Format: paperback