Effective Business Writing
How do you write effective business writing? This book provides the necessary knowledge and skills to answer this question. Readers learn business writing through practical cases, examples, and exercises that they can work on step by step. The book is divided into three parts.
Part 1: Preparing the Text
This section covers the steps involved in carefully developing a writing plan. All phases of the writing process are covered for the most common text types: assignment analysis, target audience analysis, goal formulation, content definition, construction plan, and process plan.
Part 2: Tuning in to the Reader
The focus shifts to the reader as the target audience of the text. Each medium must be geared towards this audience, with its own language conventions. Various media are discussed, such as emails, brochures, sales letters, and policy reports.
Part 3: Correct Writing
This section provides tools for correct language use: rules for sentence construction, word choice, structure, argumentation and punctuation.
Practical German Language Knowledge
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