This UTB made history in the world of textbooks! It was the first introduction to present the basic principles of literary studies in an entertaining yet scientifically accurate way. Covering diverse topics, from ancient rhetoric and poetry to the foundational questions of contemporary literary studies, this book offers sample analyses of texts and explores the relationship between literature and new media. Numerous illustrations, diagrams, marginal notes, and an accompanying online platform encourage independent reading, reflection, and research. The revised, updated, and expanded sixth edition takes special account of the working conditions and requirements of the new bachelor's programs.