Career Paths: Social Media Marketing is an innovative educational resource for social media professionals looking to improve their English communication skills in work environments. The material covers career-specific vocabulary and context, with each unit providing step-by-step instructions that immerse students in the four essential language components: reading, listening, speaking, and writing. This program covers topics such as types of online communication, the role of social media in journalism, public relations, advertising, and marketing, as well as the cultural impact of social media. The series is organized into three difficulty levels and includes over 400 vocabulary terms and expressions. Each unit offers a test in reading comprehension, vocabulary, and listening comprehension, and guides students through written and oral production. The Teacher's Guide includes teacher notes, a comprehensive answer key, and audio scripts. The audio CDs contain all the recorded material. Intertaal is your reliable supplier and offers fast delivery of this learning resource, which is suitable for both self-study and educational use.