Cambridge English for marketing student's book + audio CDs (2x)

Supported by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) focuses on developing specialized language and communication skills for a career in marketing. Cambridge English for Marketing covers a variety of marketing topics, from understanding the role of marketing within an organization to launching a new product. Ten self-contained modules allow students to focus on the most important aspects of marketing for their specific situation.

In addition to teaching specialized vocabulary and marketing theory, the course also promotes specific professional skills such as conducting marketing audits, preparing marketing campaigns, organizing events, and developing digital marketing strategies. No specialized knowledge is required, and comprehensive teacher guides are available free online.

Key Features:

Authentic contexts prepare marketers for real-world situations.

The units focus on the tasks that students have to perform in their work.

Offers practice in, among other things, writing assignments, planning marketing campaigns, conducting SWOT, PESTEL and Five Forces analyses, leading focus groups and organising events and exhibitions.

Improve listening skills using an included audio CD.

Teacher's guides available for download online at no extra cost.

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