Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions van Andrew Campbell, Michael Goold, Marcus Alexander is een Engelstalig gedrukt boek. Deze titel is geschikt voor lezers die zich inhoudelijk willen verdiepen in dit onderwerp.
A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.
Inhoudelijk sluit dit boek aan bij onderwerpen als Business strategy, BUSINESS & ECONOMICS / Strategic Planning, Management & Business: General.