De boekcover van marketing strategy & management door diane m met focus op marketing strategy en tekst
De boekcover van marketing strategy & management door diane m met focus op marketing strategy en tekst

Marketing Strategy & Management

€61,24
Taal ENG- Engels
ISBN/EAN 9781529778557
Title: Default Title
Prijs:
€61,24

Marketing Strategy & Management

Marketing Strategy & Management is an English-language textbook on strategic marketing and marketing management. It provides a structured approach to analysing markets, selecting target groups, positioning offerings and creating customer value.

Topics include marketing planning, market research, positioning, the marketing mix, customer relationship management, strategic decision-making and sustainability. The book is suitable for bachelor and master students in marketing, business and international business.

Study information

  • Language: English
  • Level: Bachelor / Master / HBO / WO
  • Field: Marketing strategy and marketing management
  • ISBN: 9781529778557

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