Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.
The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.
This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
Omschrijving
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.
The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.
This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
Promotionele informatie
This engaging text explains how language works in business, how to analyse it and how to use it in an informed and creative way.
Productspecificaties
- Auteur: Erika Darics (Aston University, Birmingham, UK)
- Uitgever: Bloomsbury Publishing PLC
- Imprint: Bloomsbury Academic
- Verschijningsdatum: 2018-03-15
- Aantal pagina's: 343
- ISBN: 9780230298422
- Thema: Language: reference and general
- BISAC: LANGUAGE ARTS & DISCIPLINES / Linguistics / General
Over de auteur
Dr Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis.
Dr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the British Academy of Management.