How to Conduct Surveys: A Step-by-Step Guide – 7th Edition – Arlene Fink
How to Conduct Surveys by Arlene Fink is an English-language practical guide to designing, conducting and evaluating survey research. The seventh edition takes students and researchers from research design and questionnaire development through data collection and interpretation.
It also addresses contemporary issues including online surveys, social media, artificial intelligence, cultural validity and research ethics. The book is useful for social-science, health and market-research projects.
Study information
- Author: Arlene Fink
- Edition: 7th edition
- Language: English
- Level: HBO / WO / research
- Field: Survey research and research methodology
- ISBN: 9781071861325