Essentials of Entrepreneurship and Small Business Management -- Global Edition van Norman Scarborough, Jeffrey Cornwall is een Engelstalig gedrukt boek. Deze titel is geschikt voor studenten in het hoger onderwijs.
Essentials of Entrepreneurship and Small Business Management is a how-to guide to launching and managing a successful small business. Taking a practical, hands-on approach, author Norman Scarborough dissects case studies, examines market successes and failures, and breaks down tactics used by today's most successful small business ventures. The 10th Edition reflects recent trends in entrepreneurship, including ways of leveraging AI. In each chapter, new examples, cases and data reflect the dynamic, culturally diverse world of entrepreneurship, while opening eyes to the possibilities, challenges and rewards available with business ownership. The new edition expands on business financing and modern workforce strategies, as two major areas shaping modern-day entrepreneurialism.
Inhoudelijk sluit dit boek aan bij onderwerpen als Entrepreneurship / Start-ups, Small businesses and self-employment, BUSINESS & ECONOMICS / Entrepreneurship.