Consumer Behavior, Global Edition van Leon G. Schiffman, Joseph Wisenblit is een Engelstalig gedrukt boek. Deze titel is geschikt voor studenten in het hoger onderwijs.
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Inhoudelijk sluit dit boek aan bij onderwerpen als Sales and marketing, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Marketing / General.