Brand Management - Mastering Research, Theory and Practice

Brand Management – Mastering Research, Theory and Practice

Brand Management: Mastering Research, Theory and Practice is an English-language study book that combines academic research, branding theory and practical application. The third edition gives students a framework for understanding how brands can be analysed and managed.

The book is relevant for marketing and business students working with brand identity, brand value, positioning and strategic brand decisions. It is suitable for higher-education courses, assignments, case analysis and self-study.

Study information

• Edition: 3rd edition
• Language: English
• Level: HBO / WO
• Fields: Brand management, marketing and business administration
• ISBN: 9780367172589