Brand Management: Co-creating Meaningful Brands
Brand Management: Co-creating Meaningful Brands is an English-language study book on contemporary brand management and the way organisations and consumers jointly create brand meaning.
The book combines branding theory with international cases and addresses brand identity, brand experience, innovation, co-creation, naming and visual brand elements. It is suitable for students in marketing, brand management, commercial economics, communication and business.
Study information
- Language: English
- Level: HBO / WO
- Fields: Brand management, branding and marketing
- ISBN: 9781529616972