Applied Marketing Analytics Using R
Applied Marketing Analytics Using R is an English-language study book that combines marketing analytics with practical data analysis in R. It shows how marketing data can be analysed, interpreted and communicated to support evidence-based marketing decisions.
Students work with realistic datasets and cases while developing both analytical and marketing skills. The book is particularly relevant for advanced students in marketing analytics, business analytics, commercial economics and data-driven marketing.
Study information
- Language: English
- Level: Advanced HBO / WO
- Fields: Marketing analytics, R and data analysis
- ISBN: 9781529768725