{"product_id":"marketing-theory-evidence-practice-byron-sharp-professor-of-marketing-science-professor-of-marketing-science-university-of-south-australia-9780195590296","title":"Marketing: Theory, Evidence, Practice","description":"\u003cp\u003e\u003cstrong\u003eTheory, Evidence, Practice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.\u003c\/p\u003e\n\u003ch3\u003eOmschrijving\u003c\/h3\u003e\n\u003cp\u003eMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.\u003c\/p\u003e\n\u003cp\u003eProviding an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.\u003c\/p\u003e\n\u003cp\u003eThis text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals\u003c\/p\u003e\n\u003ch3\u003eProductspecificaties\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuteur:\u003c\/strong\u003e Byron Sharp (Professor of Marketing Science, Professor of Marketing Science, University of South Australia)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUitgever:\u003c\/strong\u003e Oxford University Press Australia\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImprint:\u003c\/strong\u003e OUP Australia and New Zealand\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerschijningsdatum:\u003c\/strong\u003e 2017-11-02\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAantal pagina's:\u003c\/strong\u003e 832\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780195590296\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThema:\u003c\/strong\u003e Sales and marketing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBISAC:\u003c\/strong\u003e BUSINESS \u0026amp; ECONOMICS \/ Marketing \/ General\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eOver de auteur\u003c\/h3\u003e\n\u003cp\u003eProfessor Byron Sharp, Director, Ehrenberg-Bass Institute for Marketing Science, University of South Australia\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56354553102676,"sku":"9780195590296","price":101.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/9780195590296.jpg?v=1783584970","url":"https:\/\/intertaalid.nl\/fr\/products\/marketing-theory-evidence-practice-byron-sharp-professor-of-marketing-science-professor-of-marketing-science-university-of-south-australia-9780195590296","provider":"Intertaal","version":"1.0","type":"link"}