{"product_id":"digital-innovation-strategy-9781009209007","title":"Digital Innovation Strategy","description":"\u003cp\u003e\u003cstrong\u003eDigital Innovation Strategy\u003c\/strong\u003e van Aija Leiponen is een Engelstalig gedrukt boek. Deze titel is geschikt voor lezers die zich inhoudelijk willen verdiepen in dit onderwerp.\u003c\/p\u003e\u003cp\u003eBased on applied economics and from the perspective of an innovator seeking to develop a new digital business, this textbook is aimed at MBA and advanced undergraduate audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts that can be further explored through suggested readings and study questions. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered in this text are essential for a broad range of managers, consultants, entrepreneurs, technologists, and analysts to understand in depth.\u003c\/p\u003e\u003cp\u003eWith its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.\u003c\/p\u003e\u003cp\u003eA practical, research-based approach to digital innovation strategy ideal for advanced undergraduates, MBA students, and professionals.\u003c\/p\u003e\u003cp\u003eInhoudelijk sluit dit boek aan bij onderwerpen als Business innovation, Business strategy, BUSINESS \u0026amp; ECONOMICS \/ Entrepreneurship.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56398987198804,"sku":"9781009209007","price":44.52,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/9781009209007.jpg?v=1783608777","url":"https:\/\/intertaalid.nl\/fr\/products\/digital-innovation-strategy-9781009209007","provider":"Intertaal","version":"1.0","type":"link"}