{"product_id":"brand-management-mastering-research-theory-and-practice-tilde-heding-copenhagen-business-school-denmark-9780367172589","title":"Brand Management: Mastering Research, Theory and Practice","description":"\u003cp\u003e\u003cstrong\u003eMastering Research, Theory and Practice\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the \"quick fixes\" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.\u003c\/p\u003e\n\u003ch3\u003eOmschrijving\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBrand Management: Mastering Research, Theory and Practice\u003c\/em\u003e is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years.\u003c\/p\u003e\n\u003cp\u003eA highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought - offering depth, breadth and precision to one of the most elusive management disciplines of our time.\u003c\/p\u003e\n\u003cp\u003ePerfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.\u003c\/p\u003e\n\u003ch3\u003eProductspecificaties\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuteur:\u003c\/strong\u003e Tilde Heding (Copenhagen Business School, Denmark)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUitgever:\u003c\/strong\u003e Taylor \u0026amp; Francis Ltd\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImprint:\u003c\/strong\u003e Routledge\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerschijningsdatum:\u003c\/strong\u003e 2020-05-20\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAantal pagina's:\u003c\/strong\u003e 338\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780367172589\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThema:\u003c\/strong\u003e Brands and branding\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBISAC:\u003c\/strong\u003e BUSINESS \u0026amp; ECONOMICS \/ General\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eOver de auteur\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTilde Heding\u003c\/strong\u003e and \u003cb\u003eCharlotte F. Knudtzen\u003c\/b\u003e both consult businesses on communication issues and brand value creation. They also lecture on strategic brand management at Copenhagen Business School, Denmark.\u003c\/p\u003e\n\u003cp\u003eMogens Bjerre is an associate professor at Copenhagen Business School, Denmark, and has published widely.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56354501820756,"sku":"9780367172589","price":53.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/9780367172589.jpg?v=1783583868","url":"https:\/\/intertaalid.nl\/fr\/products\/brand-management-mastering-research-theory-and-practice-tilde-heding-copenhagen-business-school-denmark-9780367172589","provider":"Intertaal","version":"1.0","type":"link"}