{"product_id":"language-in-business-language-at-work-erika-darics-aston-university-birmingham-uk-9780230298422","title":"Language in Business, Language at Work","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePacked with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.\u003cbr\u003e\u003cbr\u003eThe book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.\u003cbr\u003e\u003cbr\u003eThis is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.\u003c\/p\u003e\n\u003ch3\u003eOmschrijving\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePacked with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.\u003cbr\u003e\u003cbr\u003eThe book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.\u003cbr\u003e\u003cbr\u003eThis is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.\u003c\/p\u003e\n\u003ch3\u003ePromotionele informatie\u003c\/h3\u003e\n\u003cp\u003eThis engaging text explains how language works in business, how to analyse it and how to use it in an informed and creative way.\u003c\/p\u003e\n\u003ch3\u003eProductspecificaties\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuteur:\u003c\/strong\u003e Erika Darics (Aston University, Birmingham, UK)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUitgever:\u003c\/strong\u003e Bloomsbury Publishing PLC\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImprint:\u003c\/strong\u003e Bloomsbury Academic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerschijningsdatum:\u003c\/strong\u003e 2018-03-15\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAantal pagina's:\u003c\/strong\u003e 343\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780230298422\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThema:\u003c\/strong\u003e Language: reference and general\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBISAC:\u003c\/strong\u003e LANGUAGE ARTS \u0026amp; DISCIPLINES \/ Linguistics \/ General\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eOver de auteur\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDr Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis.\u003cbr\u003e\u003cbr\u003eDr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the British Academy of Management.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56354490646868,"sku":"9780230298422","price":39.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/9780230298422.jpg?v=1783583560","url":"https:\/\/intertaalid.nl\/fi\/products\/language-in-business-language-at-work-erika-darics-aston-university-birmingham-uk-9780230298422","provider":"Intertaal","version":"1.0","type":"link"}