{"product_id":"business-to-business-marketing-relationships-networks-and-strategies-nick-ellis-senior-lecturer-in-critical-marketing-at-the-university-of-leicester-9780199551682","title":"Business to Business Marketing: Relationships, networks and strategies","description":"\u003cp\u003e\u003cstrong\u003eRelationships, networks and strategies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.\u003c\/p\u003e\n\u003ch3\u003eOmschrijving\u003c\/h3\u003e\n\u003cp\u003eThis exciting new title provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It raises readers' awareness of the significance of B2B marketing in modern economies, in both local and global contexts.\u003c\/p\u003e\n\u003cp\u003eThe book shows that B2B marketing is about managing the complex network of buying and selling relationships between organizations. The text includes detailed discussions concerning the role of individual managers and the organizations they represent; outlines possible managerial solutions to common B2B marketing dilemmas; and examines issues such as e-commerce in B2B markets, key account management and supply-chain ethics. Theoretical discussion is carefully interwoven with a series of long and short case examples.\u003c\/p\u003e\n\u003cp\u003eThe text is organized in four parts. Part one - the organizational marketing context; part two - inter-organizational relationships and networks; part three - business marketing planning; and part four - business marketing programmes.\u003c\/p\u003e\n\u003cp\u003eA range of pedagogical features aid understanding: 'mini cases' from a variety of international contexts; 'voices' of practitioner talking about the problems they face; 'number crunching' boxes highlight how an organizations sales, profits, numbers of workers depend on successful B2B marketing; 'food for thought' boxes encourage students to think about the recommendations in the text; and longer case studies illustrate specific marketing issues.\u003c\/p\u003e\n\u003cp\u003eOnline Resource Centre:\u003c\/p\u003e\n\u003cp\u003eStudent resources:\u003c\/p\u003e\n\u003cp\u003eAdditional cases with accompanying questions\u003c\/p\u003e\n\u003cp\u003eWeb links\u003c\/p\u003e\n\u003cp\u003eAdditional recommendations for further reading\u003c\/p\u003e\n\u003cp\u003eLecturer resources:\u003c\/p\u003e\n\u003cp\u003eTeaching plans for different types of module\/course delivery for PG and UG level\u003c\/p\u003e\n\u003cp\u003eLecturer notes on how to best use the text and the online materials\u003c\/p\u003e\n\u003cp\u003eSuggested answers to end-of-chapter summary questions and further topics highlighted for discussion and debate.\u003c\/p\u003e\n\u003cp\u003eComments on the book's cases and case questions. Comments include brief suggested answers and further topics related to the case for seminar discussion\u003c\/p\u003e\n\u003cp\u003eDownloadable PowerPoint slides including all figures from the text.\u003c\/p\u003e\n\u003cp\u003eAdditional seminar\/tutorial questions\/exercises\u003c\/p\u003e\n\u003cp\u003eAdditional assignment questions\u003c\/p\u003e\n\u003cp\u003eAdditional examination questions\u003c\/p\u003e\n\u003ch3\u003eProductspecificaties\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuteur:\u003c\/strong\u003e Nick Ellis (Senior Lecturer in Critical Marketing at the University of Leicester.)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUitgever:\u003c\/strong\u003e Oxford University Press\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerschijningsdatum:\u003c\/strong\u003e 2010-11-25\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAantal pagina's:\u003c\/strong\u003e 384\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780199551682\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThema:\u003c\/strong\u003e Advertising\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBISAC:\u003c\/strong\u003e BUSINESS \u0026amp; ECONOMICS \/ Advertising \u0026amp; Promotion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eOver de auteur\u003c\/h3\u003e\n\u003cp\u003eNick Ellis is Senior Lecturer in Critical Marketing at the University of Leicester. He has taught B2B marketing to students at all levels from around the world for over 10 years. His research on inter-firm relationships, industrial networks and marketing management has been published in a number of leading academic journals. Prior to joining the university sector in a business liaison capacity, he spent several years with a major retail group in marketing and purchasing roles.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56354523349332,"sku":"9780199551682","price":87.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/9780199551682.jpg?v=1783584745","url":"https:\/\/intertaalid.nl\/es\/products\/business-to-business-marketing-relationships-networks-and-strategies-nick-ellis-senior-lecturer-in-critical-marketing-at-the-university-of-leicester-9780199551682","provider":"Intertaal","version":"1.0","type":"link"}