{"product_id":"what-clients-love-a-field-guide-to-growing-your-business","title":"What clients love: a field guide to growing your business","description":"\u003cp\u003e\u003cspan\u003eHarry Beckwith, author of the marketing classics \u003cspan class=\"a-text-italic\"\u003eSelling the Invisible\u003c\/span\u003e and \u003cspan class=\"a-text-italic\"\u003eThe Invisible Touch\u003c\/span\u003e, offers with \u003cspan class=\"a-text-italic\"\u003eWhat Clients Love\u003c\/span\u003e valuable insights for effective communication in the modern business world.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAbout the book\u003c\/strong\u003e\u003cbr\u003eThis book is a practical guide for anyone who wants to learn how to sell successfully, build a brand, or make a pitch. With practical examples, Beckwith shows how to apply customer focus and stand out in a busy market.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eKey points\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003eComing up with a striking name: like a surprising combination that attracts attention\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan\u003eFinding the right balance in sales techniques: between modesty and conviction\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan\u003eCommunicating clearly and simply: explaining as if to a layperson, for example in French\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan\u003eFocus on detail and the bigger picture: doing small things well leads to successful business\u003c\/span\u003e\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTarget audience and use\u003c\/strong\u003e\u003cbr\u003eThis learning material is suitable for professionals, entrepreneurs, and anyone who wants to improve their commercial skills. It can be effectively used for self-study, work, and education, with attention to language comprehension and communication levels up to and including C2.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eIntertaal is your reliable supplier and guarantees fast delivery of this and other subject-specific materials.\u003c\/span\u003e\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":54005262385492,"sku":"9780446556026","price":26.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/what-clients-love-a-field-guide-to-growing-your-business-boek-404_cf8c8cf3-ef39-4892-8dd4-6fe7873abd3c.webp?v=1776926433","url":"https:\/\/intertaalid.nl\/en\/products\/what-clients-love-a-field-guide-to-growing-your-business","provider":"Intertaal","version":"1.0","type":"link"}