{"product_id":"understanding-media-understanding-media-rc","title":"Understanding Media","description":"\u003cp\u003e\u003cspan\u003e\u003cem\u003eUnderstanding Media\u003c\/em\u003e is an influential study book by Marshall McLuhan about communication and the impact of media on society. This work analyzes how the form of media itself—the 'message'—is more important than the content. \u003c\/span\u003e\u003cspan\u003eIn 1964, McLuhan introduced the concept \"the medium is the message\" and predicted the far-reaching changes brought about by electronic media, long before the PC revolution and the internet emerged. \u003c\/span\u003e\u003cspan\u003eThis book offers essential insights for anyone who wants to understand the influence of media on our information-dependent world. \u003cem\u003eUnderstanding Media\u003c\/em\u003e remains an indispensable source for study and reflection on communication and media. \u003c\/span\u003e\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":55705643352404,"sku":"9780415253970","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/understanding-media-boek-boekomslag-toont-titel-mcluhan-vette-724.webp?v=1778229084","url":"https:\/\/intertaalid.nl\/en\/products\/understanding-media-understanding-media-rc","provider":"Intertaal","version":"1.0","type":"link"}