{"product_id":"the-triple-layered-business-model-canvas-in-practice","title":"The triple layered business model canvas in practice","description":"\u003cp\u003eThe traditional, old economic mindset, focused on linear growth as the main goal, belongs to the past. The new focus is on long-term and circular thinking. But how do you combine economic prosperity with environmentally friendly benefits and human well-being?\u003c\/p\u003e\u003ch2\u003eAbout the Triple Layered Business Model Canvas\u003c\/h2\u003e\u003cp\u003eThe Triple Layered Business Model Canvas is a clear and accessible model to understand the 'new economy'. It consists of three layers:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eEconomic layer:\u003c\/strong\u003e describes how value is created, realized, and delivered. This layer is based on the well-known Business Model Canvas.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eEcological layer:\u003c\/strong\u003e focuses on environmentally friendly aspects.\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eSocial layer:\u003c\/strong\u003e addresses social responsibility areas.\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003cp\u003eEach layer contains nine building blocks, explained with examples from real companies.\u003c\/p\u003e\u003ch2\u003eThe personal layer\u003c\/h2\u003e\u003cp\u003eUnique to this book is the addition of a fourth layer: the personal layer. This is based on Business Model You and focuses on personal development within the purpose economy. With this, you take responsibility for yourself, others, and the future. This layer also works on Inner Development Goals that promote sustainable skills.\u003c\/p\u003e\u003ch2\u003eApproach and application\u003c\/h2\u003e\u003cp\u003eThe book is not intended to be read in one go, but to be used per layer or building block. It contains exercises for practical application and many examples. Each chapter ends with a step-by-step plan to complete, analyze, and discuss the layer.\u003c\/p\u003e\u003ch2\u003eAdditional material and author\u003c\/h2\u003e\u003cp\u003eWith the book, canvases are available to develop your own Triple Layered Business Model and Business Model You.\u003c\/p\u003e\u003cp\u003eSuzanne van Stratum is a lecturer at the Amsterdam University of Applied Sciences and teaches from the concept of the purpose economy: economic growth linked to sustainability and well-being.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eLanguage: Dutch\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eSuitable for: education, work, and self-study\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\u003cem\u003eSupplier: Intertaal, reliable with fast delivery.\u003c\/em\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":54057435005268,"sku":"9789083377414","price":26.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/the-triple-layered-business-model-canvas-practice-boek-omslag-631.webp?v=1778096757","url":"https:\/\/intertaalid.nl\/en\/products\/the-triple-layered-business-model-canvas-in-practice","provider":"Intertaal","version":"1.0","type":"link"}