{"product_id":"the-psychology-advertising-9781032596136","title":"The psychology of advertising","description":"\u003cp\u003e\u003cstrong\u003eThe Psychology of Advertising\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis book provides a clear overview of theory and research in consumer psychology, focusing on how advertising influences consumers' thoughts, feelings, and behavior. It links scientific theories to practical examples from the marketing sector.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNew Content in the Fourth Edition\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eA chapter on social media advertising, including the role of brands and influencers in consumer decisions.\u003c\/li\u003e\u003cli\u003eExtensive attention to the impact of advertising psychology on business results and consumer behavior.\u003c\/li\u003e\u003cli\u003eAnalysis of how the COVID-19 pandemic has influenced the field.\u003c\/li\u003e\u003cli\u003eDescription of online and offline advertising effects, with explanations of digital footprints and microtargeting.\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eAdditional Features\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eGlossary with key concepts.\u003c\/li\u003e\u003cli\u003eUpdated examples and illustrations.\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eLanguage and Usage\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis Dutch and\/or English-language learning material is suitable for advanced bachelor and master students in consumer psychology, consumer behavior, marketing psychology, and advertising. Also relevant for professionals in marketing communication, digital marketing, and business.\u003c\/p\u003e\u003cp\u003eIntertaal is your reliable supplier, guaranteeing fast delivery and supporting your learning process with quality materials.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":53951026397524,"sku":"9781032596136","price":62.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/the-psychology-advertising-paperback-softback-187_223bafde-82f4-414d-b29f-a3fd5e11099b.webp?v=1776916333","url":"https:\/\/intertaalid.nl\/en\/products\/the-psychology-advertising-9781032596136","provider":"Intertaal","version":"1.0","type":"link"}