{"product_id":"the-gamers-brain-how-neuroscience-and-ux-can-impact-video-game","title":"The gamer's brain: how neuroscience and UX can impact video game design","description":"\u003cp\u003eCreating a successful video game requires more than just good ideas; it demands deep insight into the user experience (UX). Successful games like \u003ci\u003eFortnite\u003c\/i\u003e distinguish themselves through a thoughtful UX strategy that places player satisfaction and engagement at the center. This book offers cognitive science and UX methodologies to design games that are fun, inclusive, accessible, and ethically responsible, without losing sight of the artistic vision.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eContent and application\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis learning resource is suitable for anyone working on indie, triple-A, or educational games, as well as gamified products. It focuses on developing engaging experiences across diverse platforms and technologies. The text is in Dutch and suitable for a wide language level (A2-C2), fitting for education, professional development, and self-study.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey points in this new edition\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eExtensive attention to UX on emerging platforms such as virtual reality, augmented reality, and the metaverse, as well as new technologies like artificial intelligence and blockchain.\u003c\/li\u003e\u003cli\u003eEthical aspects around game design and monetization.\u003c\/li\u003e\u003cli\u003eFully updated and revised text.\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eCore topics\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eApplication of cognitive science in game design, including perception, memory, attention, motivation, emotion, and learning principles.\u003c\/li\u003e\u003cli\u003eA UX framework focused on games, emphasizing usability and engagement, including a detailed checklist.\u003c\/li\u003e\u003cli\u003eInsights into design thinking, user research, analysis, and UX strategy at project and studio level.\u003c\/li\u003e\u003cli\u003eExamples from existing games that show how scientific knowledge improves design.\u003c\/li\u003e\u003cli\u003eAdvice on applying human-computer interaction and user research for better usability and engagement.\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003cp\u003eIntertaal is your reliable partner for fast delivery of this essential tool for game developers and students seeking the most comprehensive knowledge about UX in games.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":53951006638420,"sku":"9780367638184","price":61.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/the-gamers-brain-how-neuroscience-and-ux-can-impact-video-game-638_50d829b3-2b99-48c1-a187-e66cd7830116.webp?v=1776914025","url":"https:\/\/intertaalid.nl\/en\/products\/the-gamers-brain-how-neuroscience-and-ux-can-impact-video-game","provider":"Intertaal","version":"1.0","type":"link"}