{"product_id":"the-design-everyday-things-revised-and-expanded-edition-9780465050659","title":"The Design of Everyday Things: Revised and Expanded Edition","description":"\u003cp\u003eEven the smartest people can feel uncertain when using everyday objects, such as operating a light switch, a stove, or opening a door. According to this book, this is not due to ourselves, but to poor design that ignores the user and cognitive principles.\u003c\/p\u003e\u003ch2\u003eOverview of the problems\u003c\/h2\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eUnclear and hidden controls\u003c\/li\u003e\u003cli\u003eArbitrary connections between controls and functions\u003c\/li\u003e\u003cli\u003eLack of feedback and aids\u003c\/li\u003e\u003cli\u003eUnjustified demands on memory\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003ch2\u003eThe solution\u003c\/h2\u003e\u003cp\u003e\u003cem\u003eThe Design of Everyday Things\u003c\/em\u003e shows that good and usable design is possible with simple rules:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eMake functions visible\u003c\/li\u003e\u003cli\u003eUse natural relationships between function and control\u003c\/li\u003e\u003cli\u003eApply smart constraints\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003cp\u003eThe goal is to guide users effortlessly to the right action, at the right moment.\u003c\/p\u003e\u003ch2\u003eApplication and relevance\u003c\/h2\u003e\u003cp\u003eThis insightful analysis by cognitive scientist Don Norman emphasizes the importance of excellent design for influencing consumer behavior. This fully revised edition, with a new introduction, is a valuable guide for anyone who wants to understand why some products are liked and others frustrate.\u003c\/p\u003e\u003ch2\u003eLanguage and usage\u003c\/h2\u003e\u003cp\u003eThe book is available in Dutch and suitable for a wide audience, including higher education, professionals, and self-study. The language level is intermediate to advanced (B2–C1).\u003c\/p\u003e\u003cp\u003eIntertaal is your reliable supplier and guarantees fast delivery of this valuable learning tool.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":53950976426324,"sku":"9780465050659","price":23.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/the-design-everyday-things-revised-and-expanded-edition-boek-929.webp?v=1778076036","url":"https:\/\/intertaalid.nl\/en\/products\/the-design-everyday-things-revised-and-expanded-edition-9780465050659","provider":"Intertaal","version":"1.0","type":"link"}