{"product_id":"strategic-market-management-global-perspectives-david-a-aaker-university-of-california-berkeley-9780470689752","title":"Strategic Market Management: Global Perspectives","description":"\u003cp\u003e\u003cstrong\u003eGlobal Perspectives\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eStrategic Market Management: Global Perspectives\u003c\/i\u003e David A. Aaker's book is a textbook that focuses on strategic market management in dynamic market conditions. This new European adaptation of the American bestseller offers an up-to-date, practical approach for business students who delve into strategy and marketing.\u003c\/p\u003e\u003ch3\u003eDescription\u003c\/h3\u003e\u003cp\u003eThis new edition provides a strategic perspective on market dynamics with adapted traditional management tools for a changing environment. It covers essential concepts such as product and market scope, value proposition, and core competencies. In addition, it includes a structured analysis of customers, competitors, and markets, supported by practical tools such as flowcharts and planning forms.\u003c\/p\u003e\u003cp\u003eThe unique focus also lies on strategic use, opportunism, and flexibility, as well as on the importance of a strong brand and value proposition. It further highlights the need for cooperation within organizations that are traditionally separated by product lines or countries, with the aim of synergy and effective market orientation.\u003c\/p\u003e\u003cp\u003eThis edition emphasizes the importance of a global outlook, supported by recent examples and case studies that align with students' professional context.\u003c\/p\u003e\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eAuthor: David A. Aaker (University of California, Berkeley)\u003c\/li\u003e\u003cli\u003ePublisher: John Wiley \u0026amp; Sons Inc\u003c\/li\u003e\u003cli\u003ePublication date: 2010-03-26\u003c\/li\u003e\u003cli\u003eNumber of pages: 368\u003c\/li\u003e\u003cli\u003eISBN: 9780470689752\u003c\/li\u003e\u003cli\u003eTheme: Sales and marketing management\u003c\/li\u003e\u003cli\u003eBISAC: BUSINESS \u0026amp; ECONOMICS \/ Sales \u0026amp; Selling \/ Management\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003ch3\u003eAbout the author\u003c\/h3\u003e\u003cp\u003eDavid A. Aaker is Professor Emeritus at the Haas School of Business, University of California, Berkeley. He has received multiple prestigious awards, including the Paul D. Converse Award for his contributions to marketing development. Aaker is the creator of the Aaker Model and the author of more than one hundred articles and fourteen books.\u003c\/p\u003e\u003cp\u003eIn addition, Damien McLoughlin is affiliated with the UCD Michael Smurfit Graduate Business School as professor and director of the Academic Centre for Marketing Studies. His research and teaching are internationally recognized, and he has worked with companies such as Microsoft and Hewlett-Packard.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56354511749460,"sku":"9780470689752","price":68.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/strategic-market-management-global-perspectives-boek-173.webp?v=1783596881","url":"https:\/\/intertaalid.nl\/en\/products\/strategic-market-management-global-perspectives-david-a-aaker-university-of-california-berkeley-9780470689752","provider":"Intertaal","version":"1.0","type":"link"}