{"product_id":"spin-r-selling-9780566076893","title":"SPIN (R) -Selling","description":"\u003cp\u003e\u003cstrong\u003eSPIN (R)-Selling\u003c\/strong\u003e Neil Rackham is an English-language study book aimed at professionals in sales and marketing. The book presents an innovative method for successfully selling high-value products and services.\u003c\/p\u003e\u003cp\u003eOver 12 years, Neil Rackham and his team analyzed more than 35,000 sales conversations in 23 countries. This showed that traditional sales techniques that work for low-value products are not effective for larger transactions. The SPIN-Selling method includes Situation, Problem, Implication, and Need-payoff questions, and provides practical techniques that can be applied in complex sales processes.\u003c\/p\u003e\u003cp\u003eSPIN-Selling includes practical techniques that have been tested and successfully implemented in leading companies, resulting in significant improvements in sales performance. This book makes the methodology accessible and includes a new introduction by the author.\u003c\/p\u003e\u003cp\u003eRelevant topics are Sales and marketing, BUSINESS \u0026amp; ECONOMICS \/ Sales \u0026amp; Selling \/ General and BUSINESS \u0026amp; ECONOMICS \/ Marketing \/ General.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56399948185940,"sku":"9780566076893","price":35.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/spin-r-selling-boek-779.webp?v=1783687963","url":"https:\/\/intertaalid.nl\/en\/products\/spin-r-selling-9780566076893","provider":"Intertaal","version":"1.0","type":"link"}