{"product_id":"revenue-management-maximizing-revenue-in-hospitality-operations","title":"Revenue management: maximizing revenue in hospitality operations","description":"\u003cp\u003e\u003cspan\u003eThis textbook provides a fundamental insight into the revenue management process within the hospitality sector. It distinguishes between tactical and strategic revenue management, discusses the proper use and importance of revenue management in daily operations, and covers various elements that are essential for effective use.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn this second edition, you will find new information on:\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan\u003eCurrent challenges for revenue managers\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan\u003eBig data and market intelligence\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan\u003eThe role of social media in revenue management\u003c\/span\u003e\u003c\/li\u003e\u003cli\u003e\u003cspan\u003eNew approaches to market segmentation\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003cbr\u003e\u003cspan\u003eIn addition, new case studies and Industry Insights provide practical insights into current issues in hospitality revenue management.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eAdditional information:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIncludes an exam questionnaire for students participating through a school program.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTo participate in the final exam and obtain a certificate, enrollment through an educational institution or as a distance student with AHLEI is required. Distance students must order the textbook through the official application; purchases via the online store do not include the required exam materials.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis learning resource is suitable for Dutch-speaking users in education, for self-study, and for professional use within the hospitality industry. The language level is aimed at advanced learners (B2-C1).\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIntertaal is your reliable supplier, guaranteeing fast delivery.\u003c\/span\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":53950981833044,"sku":"9780866124461","price":105.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/revenue-management-maximizing-hospitality-operations-boek-216_b734e42d-710f-461c-bc14-7cd0b4fee005.webp?v=1776910197","url":"https:\/\/intertaalid.nl\/en\/products\/revenue-management-maximizing-revenue-in-hospitality-operations","provider":"Intertaal","version":"1.0","type":"link"}