{"product_id":"positioning-the-brand-an-inside-out-approach-rik-riezebos-european-institute-for-brand-management-the-netherlands-9780415665193","title":"Positioning the Brand: An Inside-Out Approach","description":"\u003cp\u003e\u003cstrong\u003ePositioning the Brand: a practical reference work\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis study book, written by Rik Riezebos, offers a thorough and step-by-step approach to effectively positioning a brand. With a focus on the inside-out approach, it is aimed at brand managers and marketing professionals in the Netherlands who want to harness the power of their brand.\u003c\/p\u003e\u003ch3\u003eAbout the book\u003c\/h3\u003e\u003cp\u003ePositioning is a crucial topic within sales and marketing. This book stands out by starting from the corporate identity, which allows external positioning to better align with the brand’s core values. The inside-out approach helps organizations to implement their brand strategies effectively and create internal buy-in.\u003c\/p\u003e\u003cp\u003eThe content is set up in a practical way and includes compelling examples, enabling readers to go through a positioning process independently.\u003c\/p\u003e\u003ch3\u003eProduct information\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Rik Riezebos (European Institute for Brand Management, Netherlands)\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Taylor \u0026amp; Francis Ltd\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eImprint:\u003c\/strong\u003e Routledge\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003ePublication date:\u003c\/strong\u003e 23 November 2011\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eTotal pages:\u003c\/strong\u003e 192\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780415665193\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eTheme:\u003c\/strong\u003e Sales and marketing\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eBISAC:\u003c\/strong\u003e BUSINESS \u0026amp; ECONOMICS \/ Sales \u0026amp; Selling \/ General\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003ch3\u003eAbout the author\u003c\/h3\u003e\u003cp\u003eRik Riezebos is Managing Director of the European Institute for Brand Management in the Netherlands and Managing Consultant at Brand Capital. With this publication, he shares valuable insights in the field of positioning the brand and brand strategy.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56354507817300,"sku":"9780415665193","price":62.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/positioning-the-brand-an-inside-out-approach-boek-851.webp?v=1783595338","url":"https:\/\/intertaalid.nl\/en\/products\/positioning-the-brand-an-inside-out-approach-rik-riezebos-european-institute-for-brand-management-the-netherlands-9780415665193","provider":"Intertaal","version":"1.0","type":"link"}