{"product_id":"online-marketing-de-essentie-3e-editie-met-mylab-nl-toegangscode","title":"Online marketing, the essence, 3rd edition with mylab nl access code, from 22-05-26","description":"\u003cp\u003e```html\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv class=\"content-tile-text rte-container\"\u003e\u003cp\u003eThe field of online marketing has made significant progress. Brands build communities on social media, content and advertising are integrated, and data from zero- to first-party guide every step of the customer journey. Artificial intelligence (AI) is now indispensable for every marketer.\u003c\/p\u003e\u003ch3\u003eContent and structure\u003c\/h3\u003e\u003cp\u003eThis edition offers a current and practical introduction to online marketing. The book is structured into five parts that cover the most important components. Each chapter contains examples, cases, and visual materials for clarification. Themes such as customer journey, strategy, display advertising, affiliate marketing, mobile marketing, and conversion optimization are covered extensively. Students are supported in translating knowledge into a concrete action plan.\u003c\/p\u003e\u003ch3\u003eKey innovations\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eCurrent examples from Dutch, Belgian, and international practice.\u003c\/li\u003e\u003cli\u003eFull integration of artificial intelligence (AI) into relevant sections such as strategy, content, and analysis.\u003c\/li\u003e\u003cli\u003eMore attention to data-driven work, privacy, first-party data, platform developments, and changing consumer behavior.\u003c\/li\u003e\u003cli\u003eUpdated models, tools, and measurement methods for directly applicable insights.\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003ch3\u003eTarget audience and language use\u003c\/h3\u003e\u003cp\u003eThe book is written in Dutch and suitable for secondary and higher education, professionals, and self-study. The language level is practical and accessible, aimed at users who need a structured, applicable knowledge base in online marketing.\u003c\/p\u003e\u003cp\u003eIntertaal is your reliable supplier and guarantees fast delivery of this valuable learning tool.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003e```\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":54084407853396,"sku":"9789043043519","price":49.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/online-marketing-essentie-3e-editie-mylab-nl-toegangscode-vanaf-22-05-873.webp?v=1776941567","url":"https:\/\/intertaalid.nl\/en\/products\/online-marketing-de-essentie-3e-editie-met-mylab-nl-toegangscode","provider":"Intertaal","version":"1.0","type":"link"}