{"product_id":"mylab-marketing-with-pearson-etext-for-principles-global-edition","title":"Mylab Marketing with Pearson eText for Principles of Marketing, Global Edition","description":"\u003cp\u003eMaster the most important marketing challenges and discover how you can build valuable relationships with your customers. \u003cem\u003ePrinciples of Marketing, global edition, 19th edition\u003c\/em\u003e by Kotler and Armstrong provides a clear overview of the fundamental marketing principles within an innovative customer value framework.\u003c\/p\u003e\u003ch3\u003eContent and features\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eFocus on creating vibrant, interactive consumer communities\u003c\/li\u003e\u003cli\u003eCurrent insights into digital and social markets\u003c\/li\u003e\u003cli\u003eExamples of companies applying new digital technologies\u003c\/li\u003e\u003cli\u003eRevisions that address the latest trends in contemporary marketing\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003ch3\u003eTarget audience and language\u003c\/h3\u003e\u003cp\u003eThe book is suitable for students in marketing programs and provides a comprehensive foundation to master marketing concepts. The material is available in Dutch and is suitable for higher education level.\u003c\/p\u003e\u003ch3\u003eApplication\u003c\/h3\u003e\u003cp\u003eThis textbook is excellently suited for education, self-study, and professional development. Intertaal guarantees fast delivery and reliability as your partner in study and learning materials.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":53950975443284,"sku":"9781292449388","price":64.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/mylab-marketing-with-pearson-etext-for-principles-global-edition-715_23c08d17-276a-4afc-a064-f1cab0f326f8.webp?v=1776908991","url":"https:\/\/intertaalid.nl\/en\/products\/mylab-marketing-with-pearson-etext-for-principles-global-edition","provider":"Intertaal","version":"1.0","type":"link"}