{"product_id":"merkpositionering-9789001862688","title":"Merkpositionering","description":"\u003ch2\u003eBrand Positioning – Erik Kostelijk | Karel Jan Alsem\u003c\/h2\u003e\u003cp\u003eBrand positioning by Erik Kostelijk and Karel Jan Alsem is a Dutch-language study book focused on marketing and sales. This paperback, published by Noordhoff in 2016, offers a practical look at strategies for brand management in business administration and organizational development.\u003c\/p\u003e\u003cp\u003eThe book is suitable for students and professionals looking for deeper insight into marketing and decision-making. The content aligns with practice-oriented education, self-study, and professional development, with attention to current marketing principles and sales techniques.\u003c\/p\u003e\u003ch3\u003eProduct information\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Erik Kostelijk | Karel Jan Alsem\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Noordhoff\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e Dutch\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003ePublication year:\u003c\/strong\u003e 2016\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eBinding type:\u003c\/strong\u003e Paperback\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eEducation level:\u003c\/strong\u003e Study book \/ Study\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eCategory:\u003c\/strong\u003e Marketing\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eTopic:\u003c\/strong\u003e Sales and marketing\u003c\/li\u003e\u003cli\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789001862688\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56347558347092,"sku":"9789001862688","price":62.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/merkpositionering-boek-276.webp?v=1783273996","url":"https:\/\/intertaalid.nl\/en\/products\/merkpositionering-9789001862688","provider":"Intertaal","version":"1.0","type":"link"}