{"product_id":"merklogica","title":"Merklogica","description":"\u003cp\u003e\u003cstrong\u003eOverview of the book Merklogica\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn our attention economy with ever more digital possibilities, such as AI, it is becoming increasingly difficult for organizations to remain visible and recognizable. A strong brand is essential and requires clear choices in the areas of positioning, symbols, promise, storytelling, and consistent execution. Within a few seconds, it must be clear who you are and why you are the best choice, especially in markets where products and services strongly resemble each other.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does this book offer?\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe experienced brand strategists Trudelies van der Poel and Marc Oosterhout present a simple and clear step-by-step plan to develop a distinctive brand. Each step is supported by fundamental theories, ways of thinking, and current scientific and practical insights.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePractical examples\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRecognizable cases from, among others, Nike, IKEA, Nespresso, Dove, Apple, Obama, Trump, Coolblue, HEMA, Rijksmuseum, Natuurmonumenten, Rituals, and NS illustrate the applicability of the theory in daily practice.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTarget audience and use\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMerklogica is suitable for anyone who wants to build a strong brand, from companies and cultural institutions to NGOs and governments. With numerous thinking exercises, the book helps make the right choices so that customers can effectively find you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLanguage and level\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe text is in Dutch and suitable for a general language level, accessible to professionals and interested parties in education, the professional field, and self-study.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReliable delivery\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIntertaal is the reliable supplier that guarantees fast delivery of this handy and immediately applicable book.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":54084449042772,"sku":"9789024476046","price":31.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/merklogica-boek-259.webp?v=1776848534","url":"https:\/\/intertaalid.nl\/en\/products\/merklogica","provider":"Intertaal","version":"1.0","type":"link"}