{"product_id":"marketing-management-global-edition-9781292404813","title":"Marketing Management, Global Edition","description":"\u003cp\u003e\u003cstrong\u003eMarketing Management, Global Edition\u003c\/strong\u003e Philip Kotler, Kevin Keller, and Alexander Chernev is an English-language textbook focused on marketing management. This book provides a current and thorough analysis of the latest theories and practical applications within the field of marketing.\u003c\/p\u003e\u003cp\u003eThe latest edition covers essential marketing principles and strategies and encourages critical thinking and analytical skills. With a multidisciplinary approach, it focuses on the role of the marketing manager and the decision-making processes within organizations. Practical examples from, among others, Wegmans, Starbucks, and Uniqlo illustrate successful marketing strategies in various sectors.\u003c\/p\u003e\u003cp\u003eMarketing Management, Global Edition is intended for students and professionals who want to pursue a career in marketing. The book aligns with topics such as Sales and Marketing Management and offers a clearly structured and balanced content that helps develop and manage effective marketing campaigns.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56399574663508,"sku":"9781292404813","price":98.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/marketing-management-global-edition-boek-164.webp?v=1783692851","url":"https:\/\/intertaalid.nl\/en\/products\/marketing-management-global-edition-9781292404813","provider":"Intertaal","version":"1.0","type":"link"}