{"product_id":"innovation-management-practical-strategies-processes-and-tools-for-driving-innovation-9781529689501","title":"Innovation Management: Practical Strategies, Processes and Tools for Driving Innovation","description":"\u003cp\u003e\u003cstrong\u003eInnovation Management: Practical Strategies, Processes and Tools for Driving Innovation\u003c\/strong\u003e Sercan Ozcan is an English-language textbook focused on innovation management. This book offers concrete insights into the processes and tools organizations use to foster innovation.\u003c\/p\u003e\u003cp\u003eIt addresses current topics such as sustainable innovation, digital transformation, and inclusive innovation. In addition, innovation practices in various sectors, including the public and non-profit sectors, are discussed in depth. Practical cases and tools help students understand innovation challenges in realistic scenarios. Key chapters link innovation to other business functions such as marketing, R\u0026amp;D, and project management.\u003c\/p\u003e\u003cp\u003eThis reference work is intended for HBO and university students who specialize in innovation management and related fields. Dr Sercan Ozcan is a professor of Innovation and Technology Management at the University of Portsmouth and shares his expertise from both theoretical and practical perspectives.\u003c\/p\u003e\u003cp\u003eTopics fit within the fields of business innovation, organizational theory and behaviour, and BUSINESS \u0026amp; ECONOMICS \/ Organizational Behavior.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56399848178004,"sku":"9781529689501","price":62.48,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/innovation-management-practical-strategies-processes-and-tools-for-692.webp?v=1783690380","url":"https:\/\/intertaalid.nl\/en\/products\/innovation-management-practical-strategies-processes-and-tools-for-driving-innovation-9781529689501","provider":"Intertaal","version":"1.0","type":"link"}