{"product_id":"innovation-and-entrepreneurship-9781394219704","title":"Innovation and Entrepreneurship","description":"\u003cp\u003e\u003cstrong\u003eInnovation and Entrepreneurship\u003c\/strong\u003e John R. Bessant and Joe Tidd is an English-language textbook that clearly explains the core principles of innovation and entrepreneurship. This book covers current theories and research in a wide range of business, public, and societal contexts.\u003c\/p\u003e\u003cp\u003eIn this fourth edition, the focus is on practical application of innovation models in different industries, with attention to sustainability, technology, and value creation. The book provides a structured process model that helps students understand and apply innovation and entrepreneurship in business administration programs and related academic studies.\u003c\/p\u003e\u003cp\u003eThis edition aligns with topics such as small businesses, owner-operated enterprises, and freelance business, making it a valuable resource for programs in business, accounting, and economics.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56399112044884,"sku":"9781394219704","price":72.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/innovation-and-entrepreneurship-boek-267.webp?v=1783691837","url":"https:\/\/intertaalid.nl\/en\/products\/innovation-and-entrepreneurship-9781394219704","provider":"Intertaal","version":"1.0","type":"link"}