{"product_id":"inmates-are-running-the-asylum-the-why-high-tech-products-drive-us","title":"Inmates are running the asylum, the: why high tech products drive us crazy and how to restore the sanity","description":"\u003cp\u003eIn a time when technology is rapidly infiltrating our daily lives – from phones to cars – user-friendliness is essential. Yet many products are designed by developers to be complicated and difficult to use. This is because business decision-makers, responsible for product development, do not master the technology themselves.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Inmates Are Running the Asylum\u003c\/strong\u003e vividly and entertainingly show why experienced professionals repeatedly create poor software products. The book advocates for technology that matches the thinking and usage level of the average user.\u003c\/p\u003e\u003ch3\u003eKey themes\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eThe gap between technical development and user experience\u003c\/li\u003e\u003cli\u003eThe role of business decision-makers in product design\u003c\/li\u003e\u003cli\u003eThe importance of a middle ground between ease of use and business goals\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003ch3\u003eLanguage and usage\u003c\/h3\u003e\u003cp\u003eThis book is in English and suitable for an advanced language level (C1-C2). The learning material is relevant for self-study, education, and professionals interested in technology and design.\u003c\/p\u003e\u003cp\u003eIntertaal is your reliable supplier for this product and guarantees fast delivery.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":53950976328020,"sku":"9780672326141","price":34.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/inmates-are-running-the-asylum-the-why-high-tech-products-drive-us-844_a02cb964-9f08-4b07-a910-8c5a8c8807fe.webp?v=1776909133","url":"https:\/\/intertaalid.nl\/en\/products\/inmates-are-running-the-asylum-the-why-high-tech-products-drive-us","provider":"Intertaal","version":"1.0","type":"link"}