{"product_id":"hey-whipple-squeeze-this-the-classic-guide-to-creating-great","title":"Hey Whipple, squeeze this: the classic guide to creating great advertising","description":"\u003cp\u003eThe sixth edition of \u003ci\u003eHey Whipple, Squeeze This\u003c\/i\u003e is considered by readers to be the bible of the advertising world. This completely revised edition offers a fresh look at the rapidly changing industry of creative advertising.\u003c\/p\u003e\u003ch2\u003eAbout the book\u003c\/h2\u003e\u003cp\u003eCreativity alone is no longer sufficient to succeed. This book combines classic creativity training with current knowledge about technical and social media. It focuses on writing brand stories and creating content for platforms like Instagram, YouTube, and TikTok.\u003c\/p\u003e\u003ch2\u003eFor whom?\u003c\/h2\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eLanguage: Dutch\u003c\/li\u003e\u003cli\u003eLanguage level: suitable for professionals and students in the advertising field\u003c\/li\u003e\u003cli\u003eTarget audience: education, work, and self-study within the creative sector\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003ch2\u003eIn this edition you will learn:\u003c\/h2\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eTo apply traditional and innovative concept techniques.\u003c\/li\u003e\u003cli\u003eHow new technologies and social media platforms can be used to bring brand stories to life.\u003c\/li\u003e\u003cli\u003eTo develop unconventional ideas with the potential to go viral.\u003c\/li\u003e\u003cli\u003eTo build a portfolio that impresses and increases job opportunities.\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003cp\u003eIntertaal is your reliable supplier and guarantees fast delivery of this valuable resource for everyone who wants to develop in the advertising and communications industry.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":53951005753684,"sku":"9781119819691","price":27.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/hey-whipple-squeeze-this-the-classic-guide-to-creating-great-203_b9c4c6d5-c1d0-4085-871b-c89241047d49.webp?v=1776913857","url":"https:\/\/intertaalid.nl\/en\/products\/hey-whipple-squeeze-this-the-classic-guide-to-creating-great","provider":"Intertaal","version":"1.0","type":"link"}