{"product_id":"health-tourism-and-hospitality-spas-wellness-and-medical-travel-melanie-smith-budapest-metropolitan-university-of-applied-sciences-hungary-9780415638654","title":"Health, Tourism and Hospitality: Spas, Wellness and Medical Travel","description":"\u003cp\u003e\u003cstrong\u003eSpas, Wellness and Medical Travel\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eHealth, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition \u003c\/em\u003etakes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services.\u003c\/p\u003e\n\u003cp\u003eThe only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExpanded coverage to the hospitality sector with a particular focus on spa management\u003c\/li\u003e\n\u003cli\u003eNew content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market\u003c\/li\u003e\n\u003cli\u003eUpdated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic reces…\n\u003ch3\u003eOmschrijving\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHealth, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition \u003c\/em\u003etakes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services.\u003c\/p\u003e\n\u003cp\u003eThe only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExpanded coverage to the hospitality sector with a particular focus on spa management\u003c\/li\u003e\n\u003cli\u003eNew content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market\u003c\/li\u003e\n\u003cli\u003eUpdated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic recession, spa management and customer loyalty\u003c\/li\u003e\n\u003cli\u003eNew case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWritten in a user friendly style, this is essential reading for students studying health, tourism and hospitality.\u003c\/p\u003e\n\u003ch3\u003eProductspecificaties\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuteur:\u003c\/strong\u003e Melanie Smith (Budapest Metropolitan University of Applied Sciences, Hungary)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUitgever:\u003c\/strong\u003e Taylor \u0026amp; Francis Ltd\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImprint:\u003c\/strong\u003e Routledge\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVerschijningsdatum:\u003c\/strong\u003e 2013-12-10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAantal pagina's:\u003c\/strong\u003e 544\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9780415638654\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThema:\u003c\/strong\u003e Hospitality and service industries\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBISAC:\u003c\/strong\u003e BUSINESS \u0026amp; ECONOMICS \/ Industries \/ Service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eOver de auteur\u003c\/h3\u003e\n\u003cp\u003eMelanie Smith is an Associate Professor and Researcher in Tourism at the Budapest College of Communication and Business, Hungary. She is also Chair of ATLAS (Association for Tourism and Leisure Education), which has around 300 members in 70 countries. She has been working for ten years on issues relating to wellness and holistic tourism, including research projects and the publication of several journal articles and book chapters. She was Founder of the ATLAS (Association for Tourism and Leisure Education and Research) Spa and Wellness Special Interest Research Group in 2007.\u003c\/p\u003e\n\u003cp\u003eLaszlo Puczko (PhD MSc MA CMC) is a managing director and head of tourism section at Xellum management consulting company and an international speaker. His main areas of expertise are in tourism research, strategy preparation, planning and management in the following areas: health\/wellness\/spa tourism, heritage an…\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56354541011284,"sku":"9780415638654","price":98.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/9780415638654.jpg?v=1783584919","url":"https:\/\/intertaalid.nl\/en\/products\/health-tourism-and-hospitality-spas-wellness-and-medical-travel-melanie-smith-budapest-metropolitan-university-of-applied-sciences-hungary-9780415638654","provider":"Intertaal","version":"1.0","type":"link"}