{"product_id":"grondslagen-van-de-marketing","title":"Grondslagen van de marketing, Werkboek","description":"\u003cp\u003e\u003cspan\u003eThe Foundations of Marketing is a complete study book that connects theory and practice by integrating up-to-date business case studies. This marketing workbook, linked to the main book and a supporting website, provides a structured learning method for a range of commercial programs.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eThe workbook has the same chapter structure as the main book and includes, for each chapter, a set of multiple-choice questions, open-ended exercises, and relevant case material. In this way, key marketing concepts are addressed both online and offline from a current perspective.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eWith a focus on up-to-date business case studies, including social media and online marketing, this complete learning method helps students apply theory in practical, hands-on situations. The material is suitable for programs such as Commercial Economics, International Business and Languages, Media, Information \u0026amp; Communication, and Small Business \u0026amp; Retail Management.\u003c\/span\u003e\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":54094954824020,"sku":"9789001853204","price":58.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/grondslagen-marketing-werkboek-boek-omslag-levendige-198.webp?v=1777379962","url":"https:\/\/intertaalid.nl\/en\/products\/grondslagen-van-de-marketing","provider":"Intertaal","version":"1.0","type":"link"}