{"product_id":"foundations-of-marketing-7e-9781526849007","title":"Foundations of Marketing, 7e","description":"\u003cp\u003e\u003cstrong\u003eMarketing Foundations, 7e\u003c\/strong\u003e by John Fahy and David Jobber is a study book that focuses on marketing within higher education. The book offers a clear and up-to-date approach to marketing concepts and practice.\u003c\/p\u003e\u003cp\u003eThis edition shows how marketers use data and technology to gather relevant information about target groups. In addition, it pays attention to current topics such as sustainability, climate change, and planned product obsolescence. Through engaging case studies and examples, it bridges the gap between theory and practice.\u003c\/p\u003e\u003cp\u003eHighlights from the book include:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eThe growing role of social marketing\u003c\/li\u003e\u003cli\u003eUse of consumer data for better decision-making and customer engagement\u003c\/li\u003e\u003cli\u003eThe importance of brand communities, peer-to-peer marketing, and social influencers\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003cp\u003eThe text presents both a management-oriented and a consumer-oriented view of marketing. Concrete elements such as Marketing Spotlights, Marketing in Action boxes, and critical reflections on ethics make it a comprehensive resource for students. The final chapters include in-depth case studies of global brands such as Starbucks, Spotify, and Patagonia, combined with questions designed to stimulate critical thinking.\u003c\/p\u003e\u003cp\u003eContent-wise, this book aligns with subjects such as Sales \u0026amp; Marketing and Business, and is intended for students in higher education who want to deepen their knowledge of marketing.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":56399841657172,"sku":"9781526849007","price":63.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/foundations-marketing-7e-boek-193.webp?v=1783688450","url":"https:\/\/intertaalid.nl\/en\/products\/foundations-of-marketing-7e-9781526849007","provider":"Intertaal","version":"1.0","type":"link"}