{"product_id":"creativity-inc-an-inspiring-look-at-how-creativity-can-and-should","title":"Creativity, inc. : an inspiring look at how creativity can - and should - be harnessed for business success by the founder of pixar","description":"\u003cp\u003e```html\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\u003ch2\u003eTHE EXPANDED EDITION\u003c\/h2\u003e\u003cp\u003e'Just might be the best business book ever written' Forbes Magazine\u003c\/p\u003e\u003cp\u003e'This book should be required reading for any manager' Charles Duhigg\u003c\/p\u003e\u003cp\u003e'Full of detail about an interesting, intricate business' The Wall Street Journal\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003chr\u003e\u003ch3\u003eAbout the book\u003c\/h3\u003e\u003cp\u003eThe co-founder and former president of Pixar presents an expanded edition of his 2014 bestseller on creative leadership. He shares updated insights and management principles that have helped Pixar maintain and develop its unique creative culture.\u003c\/p\u003e\u003ch3\u003eContent and themes\u003c\/h3\u003e\u003cp\u003ePixar has dominated the animation world for nearly twenty years with films like Toy Story, Finding Nemo, The Incredibles, Up, and WALL-E. These films are characterized by their original stories and emotional depth, and illustrate what creativity really means.\u003c\/p\u003e\u003cp\u003eEd Catmull’s dream of making the first computer-animated film led to the founding of Pixar and the production of Toy Story, a groundbreaking film that changed the animation world.\u003c\/p\u003e\u003cp\u003eThis expanded edition contains a new introduction, two new chapters, four additional chapter postscripts, and reflections that show how Pixar’s culture continuously evolves. The emphasis is on honesty, communication, and originality as core values that are lived daily.\u003c\/p\u003e\u003ch3\u003eWho is this book suitable for?\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eLanguage: English\u003c\/li\u003e\u003cli\u003eLanguage level: C1–C2 (advanced)\u003c\/li\u003e\u003cli\u003eSuitable for: professionals, managers, and self-study focused on leadership and innovation\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003ch3\u003eReader reviews\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eIncredibly inspiring\u003c\/li\u003e\u003cli\u003eGreat book, wanted to give it more than 5 stars\u003c\/li\u003e\u003cli\u003eReally one of the best books I've read in a long time\u003c\/li\u003e\u003cli\u003eRead it again and again, and keep rereading it\u003c\/li\u003e\u003cli\u003eFantastic and captivating\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003chr\u003e\u003cp\u003eIntertaal is your reliable supplier of this learning material with fast delivery.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003e```\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":53950975934804,"sku":"9780593070093","price":29.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/creativity-inc-an-inspiring-look-at-how-can-and-should-be-366_7bd087b6-b683-468c-9e85-e3984474fcc6.webp?v=1776909047","url":"https:\/\/intertaalid.nl\/en\/products\/creativity-inc-an-inspiring-look-at-how-creativity-can-and-should","provider":"Intertaal","version":"1.0","type":"link"}