{"product_id":"copy-concept-9789001196202","title":"Copy \u0026 concept","description":"\u003cp\u003e\u003cstrong\u003eCopy \u0026amp; Concept\u003c\/strong\u003e is the only textbook that covers the entire creative process of marketing communication. It addresses all phases: briefing, strategy, concept development, creative techniques, and copywriting.\u003c\/p\u003e\u003cp\u003eSince the first edition in 2008,  \u003cstrong\u003eCopy \u0026amp; Concept\u003c\/strong\u003e has grown into a standard work for students and professionals. It offers a good balance between theory, practical step-by-step plans, models, and engaging examples from award-winning campaigns.\u003c\/p\u003e\u003ch3\u003eRevised eighth edition\u003c\/h3\u003e\u003cp\u003eIn this edition, the examples and cases have been updated with current, relevant campaigns. The focus is stronger on digital media and the changing media landscape, including:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eSocial media and online advertisements\u003c\/li\u003e\u003cli\u003eDigital Out Of Home (DOOH)\u003c\/li\u003e\u003cli\u003ePodcasts, digital radio, and on-demand video\u003c\/li\u003e\u003cli\u003eTikTok and Instagram\u003c\/li\u003e\u003cli\u003eArtificial intelligence as a tool in creative techniques (chapter 3)\u003c\/li\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/ul\u003e\u003ch3\u003eTarget audience and language level\u003c\/h3\u003e\u003cp\u003eThe book is suitable for education and professional development in the field of marketing communication in Dutch, with a focus on advanced language proficiency within the discipline.\u003c\/p\u003e\u003cp\u003eIntertaal is known as a reliable supplier and guarantees fast delivery of this textbook.\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":54084727832916,"sku":"9789001196202","price":59.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/copy-concept-boek-156.webp?v=1776941652","url":"https:\/\/intertaalid.nl\/en\/products\/copy-concept-9789001196202","provider":"Intertaal","version":"1.0","type":"link"}