{"product_id":"communicatiestrategie-9789001015978","title":"Communicatiestrategie","description":"\u003cp\u003e\u003cspan\u003eCommunication Strategy is an indispensable book for communication students and professionals who want to strengthen their position as strategic advisors. This Dutch-language learning tool is suitable for self-study, education, and practical application, with a language level aimed at advanced learners.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat does this book offer?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\u003cspan\u003e\u003cli\u003eA clear structure with the Communication Model, consisting of Analysis, Strategy, and Approach, including twelve building blocks.\u003c\/li\u003e\u003cli\u003ePractical tools for internal and external analysis with proven models.\u003c\/li\u003e\u003cli\u003eThirteen elaborated strategies that can be easily adapted for custom work.\u003c\/li\u003e\u003cli\u003eThe Content Circle for an effective content strategy.\u003c\/li\u003e\u003cli\u003eGuidelines for using AI as a sparring partner and source of inspiration, while maintaining control.\u003c\/li\u003e\u003c\/span\u003e\u003c\/ul\u003e\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNew insights in the fifth edition\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\u003cspan\u003e\u003cli\u003eEmphasis on a research-oriented attitude and agile working.\u003c\/li\u003e\u003cli\u003eAdded strategies such as community strategy and labor market communication.\u003c\/li\u003e\u003cli\u003eExtensive attention to leveraging AI tools in communication.\u003c\/li\u003e\u003c\/span\u003e\u003c\/ul\u003e\u003cp\u003e\u003cspan\u003eCommunication Strategy combines academic knowledge with practical experience, focused on what works in practice. Intertaal is your reliable supplier that guarantees fast delivery.\u003c\/span\u003e\u003c\/p\u003e","brand":"Intertaal","offers":[{"title":"Default Title","offer_id":55551741362516,"sku":"9789001015978","price":45.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/0538\/0692\/files\/communicatiestrategie-boek-paarse-boekomslag-vetgedrukte-gele-tekst-219.webp?v=1778105243","url":"https:\/\/intertaalid.nl\/en\/products\/communicatiestrategie-9789001015978","provider":"Intertaal","version":"1.0","type":"link"}